24 Feb Nonprofit to work with Minor League Baseball to find missing children
By Francine Frazier, Senior Web Editor, News4Jax.com
JACKSONVILLE, Fla. – Locally based nonprofit The BairFind Foundation announced Wednesday that it has formed a partnership with Minor League Baseball and Minor League Baseball Charities to place the organization’s “BairFind Signs” in every minor league baseball stadium in America.
As Minor League Baseball Charities’ newest official Homegrown Charity Partner, BairFind is expanding the search for missing children through an innovative approach to sports-based marketing.
“We are honored to be the newest Official Homegrown Charity Partner of Minor League Baseball,” said BairFind founder Dennis Bair, a former Minor League pitcher for the Chicago Cubs. “This summer, millions of baseball fans across the country will be enlisted in the search for missing kids. With BairFind Signs in MiLB stadiums, we will revolutionize the search for missing children in the USA in 2016.”
BairFind’s goal is to place a “BairFind Sign” in the concourse of every Minor League ballpark nationwide this season through a strategic roll out campaign with the support of MiLB Charities.
“BairFind Signs” feature missing children specific to each team’s region. To date, BairFind has featured 278 missing children at 40 Minor League ballparks, 65 of whom have been safely located.
“Through Minor League Baseball’s relationship with The BairFind Foundation, our ballparks can in one more way serve as a resource to their communities — to help find missing kids,” said Minor League Baseball President & CEO Pat O’Conner. “We welcome BairFind to the MiLB family as a Homegrown Charity Partner and with the assistance of our clubs and fans, hope to play a small part in bringing more children home to their families.”
Minor League Baseball’s other charity partners for 2016 and 2017 are the ALS Association, the American Cancer Society, Big Brothers Big Sisters and Ed Randall’s Fans for the Cure.
For more information about Minor League Baseball Charities, go to MiLB.com.
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